Why is lego ending

The fact that the product belongs to the Technic or Architecture lineup may not always be helpful for new customers, so this labeling is secondary. One of the significant consequences of implementing the new adult visual identity is the retiring of the Creator Expert brand. Genevieve mentioned two main reasons for the decision. First, the brand comprised a considerable part of the adult portfolio, including models of vehicles for instance, Fiat , holiday-themed sets like Winter Village Gingerbread House , modular buildings Bookshop , and even sports Old Trafford-Manchester United.

Second, they try to avoid the perception that only the Creator Expert sets offer models targeted at adults. This way, the new visual identity helps LEGO let adults know that the brand has a massive assortment of adult products. While the purpose of LEGO toys for kids is absolutely clear, not all adults can see how building with plastic bricks can be meaningful for them.

To reveal this, the team set out to determine the tension points of adults. Our busy modern lifestyle and the fear of missing out cause extreme stress, which is never good for our well-being. Meanwhile, building with LEGO is known as a highly absorbing and engaging activity. Calling it as a therapeutic hobby helps the brand emphasize its positive effects.

And you feel so relaxed. The team led another massive study, in which more than 5, adults took part. The aim was to determine the passion points of adult customers and see how the company can build the right products based on the interests of the audience. LEGO has already started exploring these themes with the release of the Old Trafford-Manchester United set, so we should expect more sets on related subjects to come very soon.

However, the company plans to work harder on the displayability of the sets for adults. The way adult consumers can showcase or decorate the assembled model contributes a lot to its value. There is no secret that strong emotions are an essential part of a great hobby. Unless you are a parent, a toy store is not the kind of place you will head to when you are shopping.

This makes LEGO products for adults even less discoverable and available for new adult customers. The solution seems very obvious: put LEGO sets in places where adults are. But the first steps the company is taking are about the way the products are merchandised withing the LEGO brand stores. First of all, we should expect to see specific changes in the layout of products in LEGO brand stores. With the current layout, an adult customer has to course all over the store to check out all the products aimed at the adult audience.

The new plan implies that individual sections of the shelves will be devoted to adult customers only, making it much easier for new customers to find their interests. Not at all. I am about to turn 80 and still enjoy Lego. My mechanical background is covered by me building Technic, Speed, Creator and anything that requires me to use my brain, plus it helps in boarding.

Thank you Lego. How hard is that to understand? Bars n Bricks — That would work. Plenty of drunk purchases could be made. Build n Bricks — Home Depot or Lowes. Bare Bricks — Strip clubs? Book n Bricks — Already done. Brew n Bricks — Coffee for all night build. AFOLs love Lego since childhood and yes, I want more detailed grown-up orientated models, but I also want the boxes to be fun and playful.

I actually miss the images of alternate models, etc. More importantly, it's probably going to make less than WB's Smallfoot. When the IP is performing weaker than comparative non-IP content, that means that the IP is potentially acting as a deterrent. The good news is that Warner Bros. It's a good thing since Fantastic Beasts 3 isn't hitting its presumptive November of release date Dune will go there instead and Crimes of Grindelwald was a franchise-imperiling artistic botch.

The other good news is that, while DC Films is maybe one movie away from explicitly changing the narrative, WB is not entirely reliant on that brand either. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Oct 29, , pm EDT. Oct 22, , pm EDT. Shoot fireball missiles from the ender dragon and move its limbs to create dynamic poses.

Weapons include an enchanted bow. This set includes over pieces. Customer Reviews. Overall Rating. Rating 5 stars. Overall Experience Play Experience. Value for Money. Write a Review. Please note that by submitting a helpfulness vote on a review your IP address is collected and stored by our trusted third party service provider for the sole purpose of preventing multiple entries from the same IP address. To see how to control your personal data, please see our Privacy policy.

October 21st, Average rating3out of 5 stars. Great value for money, but Overall, I think this set is really one of the best value for your money considering all the things it includes and really forgives this set of its shortcomings. Which includes; the landscape being very small and not very sturdy, the pillar also being very small, with itself and the end crystal lacking some detail. The ender dragon is good again considering the price but obviously, it just looks off and I think it's something that just doesn't suit being scaled down.